SALES DEVELOPMENT REPRESENTATIVE
TRACT BV – Amsterdam, Netherlands
At TRACT, we are transforming the Agriculture and Food supply chains towards a sustainable future. Our mission? To simplify sustainability data management and to create a common language for measuring sustainability across the Ag & Food industry. With our one-stop insights platform, we empower organizations to focus their resources on making a real impact while driving positive change in the industry.
About the Team
We’re a diverse and passionate team of about 40, committed to creating a sustainable impact and technological innovation. We believe in the power of collaboration and leverage our collective expertise to tackle complex challenges and drive meaningful change. Our cultural heartbeat & business decisions are shaped by our core values: ‘Accept the challenge’, ‘Commit to learn’, ‘Authentic & accountable’, ‘Make momentum’ & ‘Simply & ship’. These ensure that every team member can thrive and make a difference.
About the Role
As Sales Development Representative (SDR), you’ll be at the forefront of TRACT’s growth by creating demand through both inbound lead qualification and proactive outbound outreach. You will identify, engage, and qualify potential customers, working closely with our Sales and Marketing teams to build a robust pipeline. This role is perfect for an ambitious, self-motivated professional eager to contribute to a mission-driven company focused on sustainability.
Key Responsibilities:
Inbound Lead Qualification: Promptly respond to and qualify inbound leads from marketing campaigns, website inquiries, and other sources, ensuring they align with TRACT’s ideal customer profile (ICP) before passing them to Account Executives.
Outbound Prospecting and Demand Generation: Proactively engage with new prospects through outbound outreach, including cold calls, emails, and social media, focusing on high-value or strategic accounts and their supply chain customers.
Account Research and Targeting: Research target accounts and contacts to personalize outreach and identify key decision-makers and stakeholders.
Sales Presentations and Follow-up: Conduct initial sales presentations, product demos, and follow-up conversations to build interest and address initial questions or objections.
Pipeline Management: Maintain and update lead information in Salesforce, ensuring data accuracy and clear tracking of leads as they progress through the sales funnel.
Collaboration: Work closely with Marketing to provide feedback on lead quality, campaigns, and customer insights, while aligning with Sales teams on account strategies and priorities.
Reporting and Metrics: Track and report key performance metrics, including outreach activity, lead qualification rates, and conversion rates, providing regular updates to Sales leadership.
Success Metrics:
Number of qualified leads passed to (Senior) Account Executives
Pipeline growth and contribution to revenue goals
Response time to inbound leads
Outreach activity volume (calls, emails, social touches)
Lead conversion rate from qualification to opportunity
About You
1-2 years of experience in sales, business development, or demand generation in a B2B SaaS environment, ideally with a focus on sustainability or impact-driven industries.
Proven experience in both inbound lead qualification and outbound prospecting.
Excellent communication, presentation, and interpersonal skills, with the ability to engage senior-level decision-makers.
Strong research skills and a strategic mindset for account targeting and outreach.
Self-motivated, goal-oriented, and able to thrive in a remote, fast-paced environment.
Familiarity with CRM tools (e.g., Salesforce, HubSpot) and lead generation software.
What we offer
A unique opportunity to work on a fast-growing platform that enables our customers to create a positive impact in Ag & Food sustainability
Full ownership and autonomy in your work, with encouragement for development beyond your area of expertise
Close collaboration in a team of +- 40 highly diverse, motivated, and talented colleagues
Competitive compensation package & bonus plan
Company pension
25 paid holidays + 2 diversity days + public holidays
Swapping 3 Dutch public holidays for other recognized festive days
Way of working: the sales team is working in our office and or will be on the road to customers & events. We offer a lot of flexibility to combine personal responsibilities / activities and being in the office.
Commuting allowance: 0.23 cent per km (tax free) capped at 20 km single commute.
Remote working: 2 weeks per year
Laptop, phone and home office equipment
Opportunities for learning and development
Above statutory leave for maternity, paternity, adoption & other life events
Frequent lunch & learns inc. sharing our many different food cultures
Office located near Sloterdijk in Amsterdam
Are you interested to ‘Accept the Challenge’? Join us at TRACT to make a positive impact, apply now!